Social media is constantly changing. Almost daily there are new algorithms, new memes, new accounts trending, new hashtags "shadow banned" on Instagram. And if your finger isn't on the pulse, you can quickly get lost in the internet's white noise.
I don't believe that social media is a cookie cutter strategy that delivers instant results. And I don't believe in "making something go viral."
Instead, I believe in incredible digital storytelling using social media platforms. Consumers no longer trust brands, which is why I instead believe in highlighting the PEOPLE behind your brand. I believe in putting your customers first and giving them an incredible online experience that perfectly portrays your company. And most importantly, I believe that social media is an incredibly powerful tool that can help you grow and define your business.